How does DiscoverSnoop obtain its data?

DiscoverSnoop operates as a panel of consenting users, which involves monitoring the activity of these consenting users on Google Discover. In the United States, we have over 1 million consenting users, with at least 15,000 users per state. In other monitored countries, the number of users averages about 50,000 per country. Our panel is carefully composed to mirror each country's demographic profile in terms of sex, age, language, and occupation, based on statistical sampling methods.

We track each user's interaction with the Google Discover feed, including article views, scroll activity, and clicks. This data is processed to provide our customers with audience insights accessible through our dashboard.